Design a color palette
19th of September, 2017
in link
How to design & use a color palette
Meaning of colors
- Red: Passion, Love, Anger
- Orange: Energy, Happiness, Vitality
- Yellow: Happiness, Hope, Deceit
- Green: New Beginnings, Abundance, Nature
- Blue: Calm, Responsible, Sadness
- Purple: Creativity, Royalty, Wealth
- Black: Mystery, Elegance, Evil
- Gray: Moody, Conservative, Formality
- White: Purity, Cleanliness, Virtue
- Brown: Nature, Wholesomeness, Dependability
- Tan or Beige: Conservative, Piety, Dull
- Cream or Ivory: Calm, Elegant, Purity
Terminology
- Hue is color (blue, green, red, etc.).
- Chroma is the purity of a color (a high chroma has no added black, white or gray).
- Saturation refers to how strong or weak a color is (high saturation being strong).
- Value refers to how light or dark a color is (light having a high value).
- Tones are created by adding gray to a color, making it duller than the original.
- Shades are created by adding black to a color, making it darker than the original.
- Tints are created by adding white to a color, making it lighter than the original.
Sources
Aesthetic Sass 2: Colors and Palettes
David Khourshid - twitter
Using Color Theory to Create a Better Color Palette
Luke Clum - blog
Color Theory for Designers, Part 1: The Meaning of Color Color Theory For Designers, Part 2: Understanding Concepts And Color Terminology Color Theory for Designers: How To Create Your Own Color Schemes Cameron Chapman - twitter
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